Dashboard Agents Web Checkout Integrations KMP SDK Web SDK API

Changelog Welcome

Dashboard

Superwall AI Overview Paywalls & Flows Templates

Revenue

Proceeds Sales Cohorted Proceeds ARR MRR Realized LTV per new user Realized LTV per paid user

Subscriptions

Active Subscriptions Paid Conversion New Trials Trial Conversion New Subscriptions Auto Renew Status

Paywalls

Initial Conversion Paywalled Users Paywall Rate Paywall Conversion Conversions Checkout Conversion

Users

New Users Active Users

Retention & Churn

Subscriber Churn Refund Rate Subscription Retention

Advertising

Ad Spend ROAS CPM CPT (Cost per Trial)CPP (Cost per Paid User)Blended CPT

Adding Products Surveys Users Subscription Management Managing Localization Updates

Creating Projects Account Management

Guides

Query ClickHouse Superwall Skill Superwall CLI Superwall MCP RevenueCat Migration Guide Pre-Launch Checklist Using Flows for Onboarding Showing Unique Paywalls Abandoned Transaction Paywalls First Touch Paywalls Feature Gating Custom Actions Presenting Paywalls from One Another Creating a Countdown Timer Managing Connectivity Issues Building Mult-Tier Paywalls

Charts

Blended CPT

Learn what the Blended CPT chart measures and when to use it.

Blended CPT chart

What it shows

Blended CPT shows your total ad spend across all campaigns divided by all trial starts, paid and organic.

How to use it

Use it to see what a trial costs you overall, counting the organic trials that paid acquisition may also be driving.

Good to know

Blended CPT is a single blended figure and intentionally has no breakdown. Splitting it per campaign would turn it into plain CPT.

Because values are cohorted by install date, the chart defaults to weekly intervals.

Advertising charts appear once performance marketing is enabled for your app. See Meta Ads.

How is this guide?

CPP (Cost per Paid User)

Learn what the CPP chart measures and when to use it.

Using Demand Score

Demand Score is a 1-100 value assigned to each user by Superwall, indicating their likelihood to convert. Use it to understand your audience and target users with the right offers.

On this page

What it shows How to use it Good to know